India Chambers names Amit Srivastava to Rural Economic Forum Board

India Chambers has appointed Amit Srivastava, founder and chief executive officer of Nutrify Today, to the governing board of its Rural Economic Forum as part of the organisation’s One India Project, designed to boost rural potential. 

“These homegrown innovations demonstrate India’s emergence as a global nutraceutical science hub,” said India Chambers’ president and chief executive officer Nitin Pangotra in a press release. “Amit’s dedication to responsible nutritional science and his success in democratising supply chains make him the ideal leader to help us scale this $3 trillion rural food-tech and nutraceutical ecosystem.”

Led by  Pangotra, the One India Project aims to unlock rural economic potential through sustainable agriculture, supply chain innovation, and advanced technologies. Srivastava brings experience in AI-led agricultural systems through Nutrify Today’s platform NutrifyGenie AI, which has contributed to peer-reviewed research published by global scientific publishers including Elsevier.

In his new role, Srivastava will oversee initiatives including AI-based traceability for medicinal and organic crops, farmer mobilisation for certified organic cultivation, and research partnerships with institutions such as IIT Kanpur and ICMR. Srivastava will also support the Forum’s GauVan project, which integrates carbon sequestration with rural livelihoods.

“A purpose-driven startup culture has taught us that when the purpose is clear, the path emerges,” said Srivastava. “I’m honoured to collaborate with India Chambers and our rural entrepreneurs to accelerate India’s $100 billion nutraceutical mission.”